Laura Ashley and Federal Express Strategic Alliance

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Case

Reference no. 9-693-050

Subject category: Case Method and Specialist Management Disciplines

Authors: Gary W Loveman (Harvard Business School); Robert N Anthony (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 1992

Version: 4 December 1996

Length: 14 pages

Data source: Field research

Topics: Distribution; International business; Partnerships; Customer service; Service management

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Abstract

In an effort to improve its global distribution system and thus enhance customer service in its shops around the world, Laura Ashley entered into a path-breaking strategic alliance with Federal Express Business Logistics Services. Under the terms of a loosely structured partnership, Federal Express essentially takes over the warehouse and distribution activities formerly handled by Laura Ashley. The alliance is path breaking due to its largely informal structure, based more on trust and mutual benefit than on complicated rules and measures.

Location:

England

Other setting(s):

1992