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Case
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Reference no. 9-792-056
Subject category: Strategy and General Management
Authors: David J Collis (Harvard Business School); Dianna Magnani (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1992
Version: 4 April 1995
Length: 25 pages
Data source: Field research
Topics: Acquisitions; Advertising; Consulting; Corporate strategy; Reorganization; Restructuring; United Kingdom
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Abstract

Saatchi & Saatchi, founded in 1970, became the world''s largest advertising agency in 1986. It then diversified into consulting and other managerial areas before crashing in 1989. Under a new CEO, the company restructured and refocused on its advertising agencies. The teaching purpose is to discuss diversification and strategy between businesses. Also valuable for examining corporate structuring, managing the multibusiness corporation, and global management.
Location:
United Kingdom
Industry:
Advertising
Size:
Large, 12,800 employees, GBP800 million revenues
Other setting(s):
1991
Teaching note
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Reference no. 5-795-094
Subject category: Strategy and General Management
Authors: David J Collis (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 13 March 1995
Length: 14 pages
Data source: Field research
View full details

About

Abstract

Saatchi & Saatchi, founded in 1970, became the world''s largest advertising agency in 1986. It then diversified into consulting and other managerial areas before crashing in 1989. Under a new CEO, the company restructured and refocused on its advertising agencies. The teaching purpose is to discuss diversification and strategy between businesses. Also valuable for examining corporate structuring, managing the multibusiness corporation, and global management.

Settings

Location:
United Kingdom
Industry:
Advertising
Size:
Large, 12,800 employees, GBP800 million revenues
Other setting(s):
1991

Related

Teaching note
-
Reference no. 5-795-094
Subject category: Strategy and General Management
Authors: David J Collis (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 13 March 1995
Length: 14 pages
Data source: Field research
View full details