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Compact case
Supplement
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Reference no. 9-792-078
Published by: Harvard Business Publishing
Originally published in: 1992
Version: 15 January 1996
Length: 3 pages
Data source: Published sources

Abstract

Describes the change in strategy Birds Eye adopted in the 1980s in the face of declining profitability and eroding market share. Updates the (A) case.

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Abstract

Describes the change in strategy Birds Eye adopted in the 1980s in the face of declining profitability and eroding market share. Updates the (A) case.

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