Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 15 January 1996
Length: 3 pages
Data source: Published sources
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https://casecent.re/p/46402
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Abstract
Describes the change in strategy Birds Eye adopted in the 1980s in the face of declining profitability and eroding market share. Updates the (A) case.
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Abstract
Describes the change in strategy Birds Eye adopted in the 1980s in the face of declining profitability and eroding market share. Updates the (A) case.