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Prize winner
Case
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Reference no. 9-792-081
Subject category: Strategy and General Management
Authors: David B Yoffie; Jeffrey M Cohn; David L Levy
Published by: Harvard Business Publishing
Originally published in: 1992
Version: 22 August 1994
Length: 22 pages
Data source: Field research
Topics: Industry analysis; Corporate strategy; Strategy formulation; Competitive strategy
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Abstract

In 1992, Apple received the only profitable standard other than IBM/Microsoft/Intel in the PC industry. The case examines Apple's dilemma of how to retain its profitability as the structure of the industry deteriorates. Apple's CEO poses the critical question: Can Apple shape the PC industry for the 1990s?
Location:
United States
Industry:
Computers & electronics
Size:
USD7 billion revenues; 12,000 employees
Other setting(s):
1992
Teaching note
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Reference no. 5-792-098
Subject category: Strategy and General Management
Authors: David B Yoffie
Published by: Harvard Business Publishing
Published in: 1992
Length: 17 pages
View full details
Compact case
Supplement
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Reference no. 9-795-061
Subject category: Strategy and General Management
Authors: David B Yoffie; Takia Mahmood
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 29 March 1995
Length: 4 pages
Data source: Field research
Topics: Corporate strategy; Industry analysis; Strategy formulation
View full details
Compact case
Supplement
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Reference no. 9-795-073
Subject category: Strategy and General Management
Authors: David B Yoffie; Takia Mahmood
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 16 February 1995
Length: 2 pages
Data source: Field research
Topics: Corporate strategy; Industry analysis; Strategy formulation
View full details
Supplement
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Reference no. 9-796-126
Subject category: Strategy and General Management
Authors: David B Yoffie
Published by: Harvard Business Publishing
Originally published in: 1996
Version: 3 December 1996
Length: 6 pages
Data source: Field research
Topics: Industry analysis; Corporate strategy; Strategy formulation
View full details
Supplement
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Reference no. 9-797-098
Subject category: Strategy and General Management
Authors: David B Yoffie; Anthony St George
Published by: Harvard Business Publishing
Originally published in: 1997
Version: 8 September 1997
Length: 6 pages
Data source: Field research
Topics: Industry analysis; Corporate strategy; Strategy formulation
View full details
Supplement
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Reference no. 9-798-099
Subject category: Strategy and General Management
Authors: David B Yoffie; Mary Kwak
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 26 March 1999
Length: 6 pages
Data source: Published sources
Topics: Corporate strategy; Industry analysis; Strategy formulation
View full details

About

Abstract

In 1992, Apple received the only profitable standard other than IBM/Microsoft/Intel in the PC industry. The case examines Apple's dilemma of how to retain its profitability as the structure of the industry deteriorates. Apple's CEO poses the critical question: Can Apple shape the PC industry for the 1990s?

Settings

Location:
United States
Industry:
Computers & electronics
Size:
USD7 billion revenues; 12,000 employees
Other setting(s):
1992

Related

Teaching note
-
Reference no. 5-792-098
Subject category: Strategy and General Management
Authors: David B Yoffie
Published by: Harvard Business Publishing
Published in: 1992
Length: 17 pages
View full details
Compact case
Supplement
-
Reference no. 9-795-061
Subject category: Strategy and General Management
Authors: David B Yoffie; Takia Mahmood
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 29 March 1995
Length: 4 pages
Data source: Field research
Topics: Corporate strategy; Industry analysis; Strategy formulation
View full details
Compact case
Supplement
-
Reference no. 9-795-073
Subject category: Strategy and General Management
Authors: David B Yoffie; Takia Mahmood
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 16 February 1995
Length: 2 pages
Data source: Field research
Topics: Corporate strategy; Industry analysis; Strategy formulation
View full details
Supplement
-
Reference no. 9-796-126
Subject category: Strategy and General Management
Authors: David B Yoffie
Published by: Harvard Business Publishing
Originally published in: 1996
Version: 3 December 1996
Length: 6 pages
Data source: Field research
Topics: Industry analysis; Corporate strategy; Strategy formulation
View full details
Supplement
-
Reference no. 9-797-098
Subject category: Strategy and General Management
Authors: David B Yoffie; Anthony St George
Published by: Harvard Business Publishing
Originally published in: 1997
Version: 8 September 1997
Length: 6 pages
Data source: Field research
Topics: Industry analysis; Corporate strategy; Strategy formulation
View full details
Supplement
-
Reference no. 9-798-099
Subject category: Strategy and General Management
Authors: David B Yoffie; Mary Kwak
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 26 March 1999
Length: 6 pages
Data source: Published sources
Topics: Corporate strategy; Industry analysis; Strategy formulation
View full details
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