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Case
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Reference no. 9-793-039
Subject category: Strategy and General Management
Authors: Pankaj Ghemawat (Harvard Business School); Henricus J. Stander III (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1992
Version: 20 January 1998
Length: 22 pages
Data source: Field research
Topics: Capital investments; Economic analysis; Technological change; Competition; Expansion; Market entry; Decision making
Notes: Customers will need to be registered on the Harvard Business Publishing website in order to view the video. http://cb.hbsp.harvard.edu/cbmp/product/793039-PDF-ENG
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Abstract

This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. Nucor is a minimill deciding whether to spend a significant fraction of its net worth on a commercially unproven technology in order to penetrate a large but hitherto inaccessible segment of the steel market. This case is an integrative one designed to facilitate full-blown analysis of a strategic investment decision.
Location:
North Carolina
Industry:
Iron & steel
Size:
USD1 billion assets
Other setting(s):
1987
Teaching note
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Reference no. 5-795-021
Subject category: Strategy and General Management
Authors: Pankaj Ghemawat (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 1995
Length: 23 pages
View full details
Case
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Reference no. 9-703-S36
Spanish language
Subject category: Strategy and General Management
Authors: Pankaj Ghemawat (Harvard Business School); Henricus J. Stander III (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1992
Version: 20 January 1998
Length: 25 pages
Data source: Field research
Topics: Capital investments; Economic analysis; Technological change; Competition; Expansion; Market entry; Decision making
Notes: Customers will need to be registered on the Harvard Business Publishing website in order to view the video. http://cb.hbsp.harvard.edu/cb/search/9-793-039?Ntk=HEMainSearch&N=0
View full details

About

Abstract

This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. Nucor is a minimill deciding whether to spend a significant fraction of its net worth on a commercially unproven technology in order to penetrate a large but hitherto inaccessible segment of the steel market. This case is an integrative one designed to facilitate full-blown analysis of a strategic investment decision.

Settings

Location:
North Carolina
Industry:
Iron & steel
Size:
USD1 billion assets
Other setting(s):
1987

Related

Teaching note
-
Reference no. 5-795-021
Subject category: Strategy and General Management
Authors: Pankaj Ghemawat (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 1995
Length: 23 pages
View full details
Case
-
Reference no. 9-703-S36
Spanish language
Subject category: Strategy and General Management
Authors: Pankaj Ghemawat (Harvard Business School); Henricus J. Stander III (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1992
Version: 20 January 1998
Length: 25 pages
Data source: Field research
Topics: Capital investments; Economic analysis; Technological change; Competition; Expansion; Market entry; Decision making
Notes: Customers will need to be registered on the Harvard Business Publishing website in order to view the video. http://cb.hbsp.harvard.edu/cb/search/9-793-039?Ntk=HEMainSearch&N=0
View full details