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Management article
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Reference no. 92103
Published by: Harvard Business Publishing
Published in: "Harvard Business Review", 1992

Abstract

Joyful at the outset, the unification has become a process of painful realization. What Germany lacks is a concept for merging east and west: the corporate merger, while not perfect, could provide some useful instruction. This national merger is a chance for Germany to pursue creative solutions to tough problems. By focusing on four areas in particular--people, infrastructure, regional centers, and the environment- -eastern Germany can be brought up to and even surpass standards in western Germany, as well as spur economic growth and forge new industries in the process.

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Abstract

Joyful at the outset, the unification has become a process of painful realization. What Germany lacks is a concept for merging east and west: the corporate merger, while not perfect, could provide some useful instruction. This national merger is a chance for Germany to pursue creative solutions to tough problems. By focusing on four areas in particular--people, infrastructure, regional centers, and the environment- -eastern Germany can be brought up to and even surpass standards in western Germany, as well as spur economic growth and forge new industries in the process.

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