Published by:
Harvard Business Publishing
Length: 8 pages
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Abstract
Despite the growing power of the European Community, representatives in Brussels have been unable to come up with unifying recycling regulations. Each nation is pursuing its own direction, and the ultimate responsibility has fallen to the companies of Europe. These companies are putting aside their individual competitive impulses to create new, cooperative relationships. Their plans go far beyond everything attempted in the United States, including the capacity to recycle virtually anything that is manufactured, from cars to computers. Beyond recycling, European companies are looking at an even more environmentally sound solution: minimizing waste so as little as possible enters the system in the first place.
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Abstract
Despite the growing power of the European Community, representatives in Brussels have been unable to come up with unifying recycling regulations. Each nation is pursuing its own direction, and the ultimate responsibility has fallen to the companies of Europe. These companies are putting aside their individual competitive impulses to create new, cooperative relationships. Their plans go far beyond everything attempted in the United States, including the capacity to recycle virtually anything that is manufactured, from cars to computers. Beyond recycling, European companies are looking at an even more environmentally sound solution: minimizing waste so as little as possible enters the system in the first place.