Published by:
Harvard Business Publishing
Length: 8 pages
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Abstract
As the executive responsible for vision at Mentor Graphics, Gerard Langeler discovered that vision has the power to weaken a strong company. In its early days, Mentor''s motto was Build Something People Will Buy. When clear competition emerged from Daisy Systems, Mentor''s watchword became Beat Daisy. Both of these visions were pragmatic and immediate, giving Mentor a sense of purpose as it gained momentum. Once Daisy was beaten, however, company vision began to self-inflate. The final escalation came when Mentor Graphics decided to Change the Way the World Designs. The company had stopped making products and was making poetry. Finally, in 1991, Mentor went back to basics.
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Abstract
As the executive responsible for vision at Mentor Graphics, Gerard Langeler discovered that vision has the power to weaken a strong company. In its early days, Mentor''s motto was Build Something People Will Buy. When clear competition emerged from Daisy Systems, Mentor''s watchword became Beat Daisy. Both of these visions were pragmatic and immediate, giving Mentor a sense of purpose as it gained momentum. Once Daisy was beaten, however, company vision began to self-inflate. The final escalation came when Mentor Graphics decided to Change the Way the World Designs. The company had stopped making products and was making poetry. Finally, in 1991, Mentor went back to basics.