Published by:
Harvard Business Publishing
Length: 8 pages
Share a link:
https://casecent.re/p/46466
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
Europe''s capitalist system may be better suited to meet the demands of a global economy than its American or Japanese counterparts. In the years ahead, every country must face the challenge of incorporating diverse groups under one roof and improving the quality of life for all. Here Europe''s history gives its managers a decided advantage. Because their national markets are small, European companies have long been internationally oriented. And unlike their peers in the United States or Japan, European managers are accustomed to working within the bounds of an implicit social compact. A new generation of "Europreneurs," such as Edzard Reuter of Daimler-Benz and Percy Barnevik of ABB, has appeared to meet the challenges of emerging global markets.
About
Abstract
Europe''s capitalist system may be better suited to meet the demands of a global economy than its American or Japanese counterparts. In the years ahead, every country must face the challenge of incorporating diverse groups under one roof and improving the quality of life for all. Here Europe''s history gives its managers a decided advantage. Because their national markets are small, European companies have long been internationally oriented. And unlike their peers in the United States or Japan, European managers are accustomed to working within the bounds of an implicit social compact. A new generation of "Europreneurs," such as Edzard Reuter of Daimler-Benz and Percy Barnevik of ABB, has appeared to meet the challenges of emerging global markets.