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Management article
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Reference no. 92404
Published by: Harvard Business Publishing
Published in: "Harvard Business Review", 1992

Abstract

Europe''s capitalist system may be better suited to meet the demands of a global economy than its American or Japanese counterparts. In the years ahead, every country must face the challenge of incorporating diverse groups under one roof and improving the quality of life for all. Here Europe''s history gives its managers a decided advantage. Because their national markets are small, European companies have long been internationally oriented. And unlike their peers in the United States or Japan, European managers are accustomed to working within the bounds of an implicit social compact. A new generation of "Europreneurs," such as Edzard Reuter of Daimler-Benz and Percy Barnevik of ABB, has appeared to meet the challenges of emerging global markets.

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Abstract

Europe''s capitalist system may be better suited to meet the demands of a global economy than its American or Japanese counterparts. In the years ahead, every country must face the challenge of incorporating diverse groups under one roof and improving the quality of life for all. Here Europe''s history gives its managers a decided advantage. Because their national markets are small, European companies have long been internationally oriented. And unlike their peers in the United States or Japan, European managers are accustomed to working within the bounds of an implicit social compact. A new generation of "Europreneurs," such as Edzard Reuter of Daimler-Benz and Percy Barnevik of ABB, has appeared to meet the challenges of emerging global markets.

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