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Case
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Reference no. 9-192-040
Published by: Harvard Business Publishing
Originally published in: 1991
Version: 22 June 1993

Abstract

Airline frequent flier programs offer members the opportunity to earn free flights by accumulating mileage. Accounting and reporting the obligations of airlines and the cost of frequent flier programs raises difficult measurement issues. In 1991, the US Securities and Exchange Commission began to require airlines to disclose the number of free flights program members took. The case allows estimates of the cost and obligations of the United Air Lines program.
Location:
Industry:
Size:
USD9.6 billion revenues
Other setting(s):
1991

About

Abstract

Airline frequent flier programs offer members the opportunity to earn free flights by accumulating mileage. Accounting and reporting the obligations of airlines and the cost of frequent flier programs raises difficult measurement issues. In 1991, the US Securities and Exchange Commission began to require airlines to disclose the number of free flights program members took. The case allows estimates of the cost and obligations of the United Air Lines program.

Settings

Location:
Industry:
Size:
USD9.6 billion revenues
Other setting(s):
1991

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