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Case
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Reference no. 9-291-002
Published by: Harvard Business Publishing
Originally published in: 1991
Version: 15 December 1997
Length: 15 pages
Data source: Published sources

Abstract

After a decade of mediocre performance, the Norton Co enters 1990 with the prospect of increased sales in the next few years. Yet Norton is pursuing slow growth industries, and a lower than expected earnings announcement at the beginning of 1990 has depressed earnings forecasts by brokerage firms. BTR, a large highly successful British conglomerate, is considering making a takeover offer of Norton but is troubled by a number of issues. This case takes a behind-the-scenes look at how a company like BTR would value a potential takeover target and analyze how the acquisition would impact BTR's operations and performance, and how it might stave off competing bids if it were to make an offer.
Location:
Industry:
Size:
USD1.5 billion revenues
Other setting(s):
1990

About

Abstract

After a decade of mediocre performance, the Norton Co enters 1990 with the prospect of increased sales in the next few years. Yet Norton is pursuing slow growth industries, and a lower than expected earnings announcement at the beginning of 1990 has depressed earnings forecasts by brokerage firms. BTR, a large highly successful British conglomerate, is considering making a takeover offer of Norton but is troubled by a number of issues. This case takes a behind-the-scenes look at how a company like BTR would value a potential takeover target and analyze how the acquisition would impact BTR's operations and performance, and how it might stave off competing bids if it were to make an offer.

Settings

Location:
Industry:
Size:
USD1.5 billion revenues
Other setting(s):
1990

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