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Case
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Reference no. 9-291-034
Published by: Harvard Business Publishing
Originally published in: 1991
Version: 5 June 2001
Length: 16 pages
Data source: Published sources

Abstract

Describes Jaguar's product market problems in 1989, and its attractiveness to GM and Ford as an acquisition target. Students are asked to evaluate the suitability of GM and Ford as business partners for Jaguar, and to determine how much each should be willing to pay to acquire part or all of Jaguar. They are also asked to formulate tactics for extracting the highest possible price from each bidder.
Location:
Industry:
Size:
USD1.6 billion revenues
Other setting(s):
1989

About

Abstract

Describes Jaguar's product market problems in 1989, and its attractiveness to GM and Ford as an acquisition target. Students are asked to evaluate the suitability of GM and Ford as business partners for Jaguar, and to determine how much each should be willing to pay to acquire part or all of Jaguar. They are also asked to formulate tactics for extracting the highest possible price from each bidder.

Settings

Location:
Industry:
Size:
USD1.6 billion revenues
Other setting(s):
1989

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