Xerox and Fuji Xerox - The Case Centre

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Case

Reference no. 9-391-156

Subject category: Economics, Politics and Business Environment

Authors: Benjamin Gomes-Casseres (Brandeis University); Kista McQuade (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 1991

Version: 8 December 1992

Length: 29 pages

Data source: Field research

Topics: Competition; International business; International trade; Joint ventures; Technological change; Competitive strategy

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Abstract

Describes the growth and development of Fuji Xerox, Xerox's joint venture in Japan, and the evolving relationship between Fuji Xerox and Xerox. Focuses on the technological development of Fuji Xerox, and on the contributions that Fuji Xerox has made to Xerox's competitive position worldwide. Presents a number of options for modifying the relationship between Xerox and Fuji Xerox in the future, when the two firms will face increasingly serious competition from global competitors. Fuji Xerox is a USD4 billion company and arguably one of the most successful joint ventures ever between an American and Japanese firm. In some ways the evolution of Fuji Xerox has been a microcosm of the broader United States-Japan relationship.

Locations:

Japan; United States

Industries:

Computers & electronics; Copiers

Size:

USD18 billion revenues

Other setting(s):

1962-1990