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Case
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Reference no. 9-391-191
Published by: Harvard Business Publishing
Originally published in: 1991
Version: 17 January 1997
Length: 19 pages
Data source: Published sources

Abstract

Describes the history of Beatrice Companies from its beginning as a dairy in 1891 to 1985, when the company was a $12 billion conglomerate. Focuses on the corporate strategies that Beatrice followed under each of its CEOs and concentrates on the company''s strategic change in the early 1980s, which was introduced by James Dutt.
Location:
Industry:
Size:
Fortune 500, USD12 billion revenues
Other setting(s):
1891-1985

About

Abstract

Describes the history of Beatrice Companies from its beginning as a dairy in 1891 to 1985, when the company was a $12 billion conglomerate. Focuses on the corporate strategies that Beatrice followed under each of its CEOs and concentrates on the company''s strategic change in the early 1980s, which was introduced by James Dutt.

Settings

Location:
Industry:
Size:
Fortune 500, USD12 billion revenues
Other setting(s):
1891-1985

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