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Abridged version
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Reference no. 9-391-238
Subject category: Strategy and General Management
Authors: David B Yoffie (Harvard Business School); Kista McQuade (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1991
Version: 13 October 1998
Length: 25 pages
Data source: Field research
Topics: Management styles; Entrepreneurship; Middle management; Organizational change; Strategy; Economics
Share a link: https://casecent.re/p/46583
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Abstract

Describes the history of Nike, its strategy, and the industry in which it competes. The teaching objective is to ask the student to identify and evaluate Nike's economic/technical strategy.
Location:
United States
Industry:
Athletic footwear
Size:
USD694 million 1982 sales
Teaching note
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Reference no. 5-385-092
Subject category: Strategy and General Management
Authors: C Roland Christensen (Harvard Business School); Michael J Roberts (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 1985
Length: 16 pages
View full details

About

Abstract

Describes the history of Nike, its strategy, and the industry in which it competes. The teaching objective is to ask the student to identify and evaluate Nike's economic/technical strategy.

Settings

Location:
United States
Industry:
Athletic footwear
Size:
USD694 million 1982 sales

Related

Teaching note
-
Reference no. 5-385-092
Subject category: Strategy and General Management
Authors: C Roland Christensen (Harvard Business School); Michael J Roberts (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 1985
Length: 16 pages
View full details