Momenta Corporation (B) - The Case Centre

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Supplement

Reference no. 9-392-014

Subject category: Entrepreneurship

Authors: Amar Bhide (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 1991

Version: 10 September 1991

Length: 19 pages

Data source: Field research

Topics: Computers; Entrepreneurship; Leadership; Teams; Organizational culture; Delegation; Start-up

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Abstract

Momenta is a one-year-old corporation that has sought to build a distinct culture and identity through a structured process and organized rituals. The company is seeking to be a major player in the highly competitive pen-based computer market and has attracted significant funding and top-quality talent. The case describes the emergence of the corporate culture from the point of view of several key managers. Teaching Objective: To discuss the process and content of corporate culture in a start-up in a rapidly growing and competitive market. Also to discuss the CEO's role in managing highly qualified and talented subordinates. May be used with Momenta Corp (A).

Location:

California

Industry:

Computer hardware

Size:

52 employees

Other setting(s):

1989-1990