Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 8 July 1993
Length: 19 pages
Data source: Field research
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Abstract
In July 1991, Microsoft has achieved record growth and profitability in the PC software industry. The case focuses on Microsoft''s founder and CEO, Bill Gates, and his top management team, as they seek to retain the innovation and spirit of a small company in a rapidly growing and changing environment. Specific issues include the management of organizational complexity, cultural change, CEO and COO interaction, compensation, and leadership.
Location:
Industry:
Size:
Large, USD1.8 billion revenues
Other setting(s):
1991
About
Abstract
In July 1991, Microsoft has achieved record growth and profitability in the PC software industry. The case focuses on Microsoft''s founder and CEO, Bill Gates, and his top management team, as they seek to retain the innovation and spirit of a small company in a rapidly growing and changing environment. Specific issues include the management of organizational complexity, cultural change, CEO and COO interaction, compensation, and leadership.
Settings
Location:
Industry:
Size:
Large, USD1.8 billion revenues
Other setting(s):
1991