More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Compact case
Supplement
-
Reference no. 9-591-040
Subject category: Marketing
Authors: N Craig Smith (Harvard Business School); John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1991
Version: 8 January 1991
Length: 2 pages
Data source: Published sources
Topics: Crisis management; Advertising; Marketing strategy; Product positioning
Notes: Customers will need to be registered on the Harvard Business Publishing website in order to view the video.
Share a link: https://casecent.re/p/46641
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.

Abstract

A condensed version of Suzuki Samurai: The Rollover Crisis. A condensed version of Suzuki Samurai: The Rollover Crisis. Suzuki management must plan a response to a Consumers Union demand for a recall of the Samurai on grounds of its unacceptable propensity to roll over.
Industries:
Advertising industry; Automotive industry
Case
-
Reference no. 9-589-028
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); T Hiller (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1988
Version: 5 October 1992
Length: 24 pages
Data source: Field research
Topics: Advertising; Marketing strategy; Product positioning
Notes: Customers will need to be registered on the Harvard Business Publishing website in order to view the video.
View full details

About

Abstract

A condensed version of Suzuki Samurai: The Rollover Crisis. A condensed version of Suzuki Samurai: The Rollover Crisis. Suzuki management must plan a response to a Consumers Union demand for a recall of the Samurai on grounds of its unacceptable propensity to roll over.

Settings

Industries:
Advertising industry; Automotive industry

Related

Case
-
Reference no. 9-589-028
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); T Hiller (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1988
Version: 5 October 1992
Length: 24 pages
Data source: Field research
Topics: Advertising; Marketing strategy; Product positioning
Notes: Customers will need to be registered on the Harvard Business Publishing website in order to view the video.
View full details