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Compact case
Supplement
-
Reference no. 9-591-134
Subject category: Marketing
Authors: Kista McQuade (Harvard Business School); Rowland T Moriarty Jr (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1991
Version: 25 April 1996
Length: 1 pages
Data source: Field research
Topics: International marketing; Marketing strategy; Target markets; Product development; Product lines
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Abstract

Updates Barco Projection Systems (A).
Case
-
Reference no. 9-504-S18
Spanish language
Subject category: Marketing
Authors: Rowland T Moriarty Jr (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1991
Version: 9 May 2002
Length: 21 pages
Data source: Field research
Topics: International marketing; Marketing strategy; Target markets; Product development; Product lines; Competition; New product marketing
View full details
Case
-
Reference no. 9-512-P01
Portuguese language
Subject category: Marketing
Authors: Rowland T Moriarty Jr (Harvard Business School); Kista McQuade (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2011
Version: 9 May 2002
Revision date: 29-Apr-2019
Length: 21 pages
Data source: Field research
Topics: International marketing; Marketing strategy; Target markets; Product development; Product lines; Competition; New product marketing
View full details
Case
-
Reference no. 9-591-133
Subject category: Marketing
Authors: R Moriarty Jr (Harvard Business Review); Kista McQuade (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1991
Version: 9 May 2002
Length: 19 pages
Data source: Field research
Topics: International marketing; Marketing strategy; Target markets; Product development; Product lines
View full details
Compact case
Supplement
-
Reference no. 9-506-S12
Spanish language
Subject category: Marketing
Authors: Rowland T Moriarty Jr (Harvard Business School); Kista McQuade (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1994
Version: 25 April 1996
Length: 1 pages
Data source: Field research
Topics: International marketing; Marketing strategy; Target markets; Product development; Product lines
View full details
Supporting video
-
Reference no. IMD-5-0591-V1
Subject category: Marketing
Authors: Nirmalya Kumar (International Institute for Management Development (IMD)); Jean-Philippe Deschamps (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Published in: 1998
Length: 65 minutes
Data source: Published sources
Notes: We recommend that you view the preview copy before purchasing this video. File size 4.11GB. Click for more information.
View full details
Supporting video
-
Reference no. IMD-5-0591-V2
Subject category: Marketing
Authors: Nirmalya Kumar (International Institute for Management Development (IMD)); Jean-Philippe Deschamps (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Published in: 1998
Length: 28 minutes
Data source: Published sources
Notes: We recommend that you view the preview copy before purchasing this video. File size 2.56GB. Click for more information.
View full details

About

Abstract

Updates Barco Projection Systems (A).

Related

Case
-
Reference no. 9-504-S18
Spanish language
Subject category: Marketing
Authors: Rowland T Moriarty Jr (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1991
Version: 9 May 2002
Length: 21 pages
Data source: Field research
Topics: International marketing; Marketing strategy; Target markets; Product development; Product lines; Competition; New product marketing
View full details
Case
-
Reference no. 9-512-P01
Portuguese language
Subject category: Marketing
Authors: Rowland T Moriarty Jr (Harvard Business School); Kista McQuade (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2011
Version: 9 May 2002
Revision date: 29-Apr-2019
Length: 21 pages
Data source: Field research
Topics: International marketing; Marketing strategy; Target markets; Product development; Product lines; Competition; New product marketing
View full details
Case
-
Reference no. 9-591-133
Subject category: Marketing
Authors: R Moriarty Jr (Harvard Business Review); Kista McQuade (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1991
Version: 9 May 2002
Length: 19 pages
Data source: Field research
Topics: International marketing; Marketing strategy; Target markets; Product development; Product lines
View full details
Compact case
Supplement
-
Reference no. 9-506-S12
Spanish language
Subject category: Marketing
Authors: Rowland T Moriarty Jr (Harvard Business School); Kista McQuade (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1994
Version: 25 April 1996
Length: 1 pages
Data source: Field research
Topics: International marketing; Marketing strategy; Target markets; Product development; Product lines
View full details
Supporting video
-
Reference no. IMD-5-0591-V1
Subject category: Marketing
Authors: Nirmalya Kumar (International Institute for Management Development (IMD)); Jean-Philippe Deschamps (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Published in: 1998
Length: 65 minutes
Data source: Published sources
Notes: We recommend that you view the preview copy before purchasing this video. File size 4.11GB. Click for more information.
View full details
Supporting video
-
Reference no. IMD-5-0591-V2
Subject category: Marketing
Authors: Nirmalya Kumar (International Institute for Management Development (IMD)); Jean-Philippe Deschamps (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Published in: 1998
Length: 28 minutes
Data source: Published sources
Notes: We recommend that you view the preview copy before purchasing this video. File size 2.56GB. Click for more information.
View full details