Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 29 August 1991
Length: 13 pages
Topics:
Market research;
Abstract
Summarizes and synthesizes materials in the following notes: Marketing Situation Assessment, Marketing Research: An Overview of Research Methods, and Research Methods in Marketing: Survey Research.
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Abstract
Summarizes and synthesizes materials in the following notes: Marketing Situation Assessment, Marketing Research: An Overview of Research Methods, and Research Methods in Marketing: Survey Research.