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Abstract
This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. The assistant brand manager for Lenor, Procter & Gamble Germany's fabric softener brand, was preparing a presentation on the national launch of an environmentally friendly refill package.
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 5 November 1993
Length: 18 pages
Spanish language
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 1 August 1996
Length: 21 pages
Data source: Field research
Notes: Customers will need to be registered on the Harvard Business Publishing website in order to view the video.
http://cb.hbsp.harvard.edu/cb/search/9-592-016?Ntk=HEMainSearch&N=0
About
Abstract
This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. The assistant brand manager for Lenor, Procter & Gamble Germany's fabric softener brand, was preparing a presentation on the national launch of an environmentally friendly refill package.
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Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 5 November 1993
Length: 18 pages
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 1 August 1996
Length: 21 pages
Data source: Field research
Notes: Customers will need to be registered on the Harvard Business Publishing website in order to view the video.
http://cb.hbsp.harvard.edu/cb/search/9-592-016?Ntk=HEMainSearch&N=0