Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 8 October 1991
Length: 17 pages
Topics:
Market research; Polls & surveys
Abstract
Describes the major classes of market research. Provides students with an overview of methods available enabling them to select the proper set for their purposes.
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Abstract
Describes the major classes of market research. Provides students with an overview of methods available enabling them to select the proper set for their purposes.