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Compact case
Supplement
-
Reference no. 9-792-037
Subject category: Strategy and General Management
Authors: Anita McGahan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1991
Version: 23 October 1991
Length: 4 pages
Data source: Field research
Topics: Computers; Innovation; Technological change; Consumer marketing; Market entry
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Abstract

Requires students to consider Philip''s options in 1991, when it unveiled its digital compact cassette, the next generation in audio technology for the firm. Reinforces the generality of issues described in the (A) case and draws attention to the analytics required for their resolution.
Location:
Netherlands
Teaching note
-
Reference no. 5-792-038
Subject category: Strategy and General Management
Authors: Anita McGahan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1991
Version: 9 March 1999
Length: 20 pages
Data source: Field research
View full details
Case
-
Reference no. 9-792-035
Subject category: Strategy and General Management
Authors: Anita McGahan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1991
Version: 26 November 1993
Length: 17 pages
Data source: Field research
Topics: Licensing; Computers; Innovation; Pricing strategy; Strategy formulation
View full details
Compact case
Supplement
-
Reference no. 9-792-036
Subject category: Strategy and General Management
Authors: Anita McGahan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1991
Version: 17 October 1991
Revision date: 13-Feb-2018
Length: 4 pages
Data source: Field research
Topics: Capital investments; Decision making; Computers; Managing uncertainty; Value of information; Game theory; Demand analysis; Technology; Competition
View full details

About

Abstract

Requires students to consider Philip''s options in 1991, when it unveiled its digital compact cassette, the next generation in audio technology for the firm. Reinforces the generality of issues described in the (A) case and draws attention to the analytics required for their resolution.

Settings

Location:
Netherlands

Related

Teaching note
-
Reference no. 5-792-038
Subject category: Strategy and General Management
Authors: Anita McGahan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1991
Version: 9 March 1999
Length: 20 pages
Data source: Field research
View full details
Case
-
Reference no. 9-792-035
Subject category: Strategy and General Management
Authors: Anita McGahan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1991
Version: 26 November 1993
Length: 17 pages
Data source: Field research
Topics: Licensing; Computers; Innovation; Pricing strategy; Strategy formulation
View full details
Compact case
Supplement
-
Reference no. 9-792-036
Subject category: Strategy and General Management
Authors: Anita McGahan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1991
Version: 17 October 1991
Revision date: 13-Feb-2018
Length: 4 pages
Data source: Field research
Topics: Capital investments; Decision making; Computers; Managing uncertainty; Value of information; Game theory; Demand analysis; Technology; Competition
View full details