Subject category:
Production and Operations Management
Published by:
Harvard Business Publishing
Length: 18 pages
Data source: Field research
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Abstract
Chronicles three decades of a forklift truck company''s industrial design strategy. Having grown rapidly from a small, pioneering niche- company to a leading, full-range, global producer, Crown is reevaluating its design services strategy. Discusses the company''s long-term relationship with its design consultants and the pros and cons of establishing an in-house design department at this point in its history. Students need to decide whether Crown should opt for in-house design services, stay with its former design consultants, or look for new consultants.
Subject category:
Production and Operations Management
Published by:
Harvard Business Publishing
Length: 11 pages
Subject category:
Production and Operations Management
Published by:
Harvard Business Publishing
Length: 2 pages
Data source: Field research
About
Abstract
Chronicles three decades of a forklift truck company''s industrial design strategy. Having grown rapidly from a small, pioneering niche- company to a leading, full-range, global producer, Crown is reevaluating its design services strategy. Discusses the company''s long-term relationship with its design consultants and the pros and cons of establishing an in-house design department at this point in its history. Students need to decide whether Crown should opt for in-house design services, stay with its former design consultants, or look for new consultants.
Related
Subject category:
Production and Operations Management
Published by:
Harvard Business Publishing
Length: 11 pages
Subject category:
Production and Operations Management
Published by:
Harvard Business Publishing
Length: 2 pages
Data source: Field research