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Case
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Reference no. 9-190-001
Published by: Harvard Business Publishing
Originally published in: 1989
Version: 12 April 1996
Length: 16 pages
Data source: Field research

Abstract

The AUCNET system links buyers and sellers in the wholesale used car market in Japan. Video images delivered via videodisk or satellite along with an inspector''s opinion and objective character based data are used to conduct a realtime auction over computers and telecommunications links. Over 1,000 cars are sold in a once-weekly auction. The company is considering exporting the technology to the United States. The following issues are raised: (1) What are the characteristics of markets which are suitable for this technology?; (2) What are the important management issues with respect to implementation and operation of such an Electronic Market Access Forum?; (3) What is the impact on market structure?; and (4) What issues are raised in trying to move the technology to new markets?
Location:
Industry:
Size:
Small, 50 employees
Other setting(s):
1985-1989

About

Abstract

The AUCNET system links buyers and sellers in the wholesale used car market in Japan. Video images delivered via videodisk or satellite along with an inspector''s opinion and objective character based data are used to conduct a realtime auction over computers and telecommunications links. Over 1,000 cars are sold in a once-weekly auction. The company is considering exporting the technology to the United States. The following issues are raised: (1) What are the characteristics of markets which are suitable for this technology?; (2) What are the important management issues with respect to implementation and operation of such an Electronic Market Access Forum?; (3) What is the impact on market structure?; and (4) What issues are raised in trying to move the technology to new markets?

Settings

Location:
Industry:
Size:
Small, 50 employees
Other setting(s):
1985-1989

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