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Case
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Reference no. 9-692-044
Subject category: Production and Operations Management
Authors: Barbara Feinberg (Harvard Business School); Marco Iansiti (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1991
Version: 30 April 1992
Length: 19 pages
Data source: Field research
Topics: Automobiles; Japan; Product design; Product development; Strategy implementation; Technology
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Abstract

Describes a situation in which the manager in charge of a major development project at Honda needs to make a decision about the technical specification of the product. The decision has profound implications for the product concept and strategy, as well as for the technical feasibility and challenges of the design. The students need to evaluate different options and estimate their impact on the success of the final product. Underlines the importance of choosing an option that is consistent with the overall concept of the product and the company''s design and philosophy.
Location:
Japan
Industry:
Automobiles
Size:
Large, USD10 billion sales
Other setting(s):
1988
Teaching note
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Reference no. 5-693-009
Subject category: Production and Operations Management
Authors: Marco Iansiti (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1992
Version: July 31 1992
Length: 11 pages
View full details

About

Abstract

Describes a situation in which the manager in charge of a major development project at Honda needs to make a decision about the technical specification of the product. The decision has profound implications for the product concept and strategy, as well as for the technical feasibility and challenges of the design. The students need to evaluate different options and estimate their impact on the success of the final product. Underlines the importance of choosing an option that is consistent with the overall concept of the product and the company''s design and philosophy.

Settings

Location:
Japan
Industry:
Automobiles
Size:
Large, USD10 billion sales
Other setting(s):
1988

Related

Teaching note
-
Reference no. 5-693-009
Subject category: Production and Operations Management
Authors: Marco Iansiti (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1992
Version: July 31 1992
Length: 11 pages
View full details