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Case
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Reference no. 9-692-058
Subject category: Case Method and Specialist Management Disciplines
Authors: Roger Hallowell (Harvard Business School); Leonard Schlesinger (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1991
Version: 20 April 1994
Length: 31 pages
Data source: Field research
Topics: Executive compensation; Fast food industry; Management of change; Middle management; Restaurants; Service management; Strategy implementation
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Abstract

John Martin, Taco Bell CEO, brings the company into line with its competitors through incremental change during the 1980s. In the early 1990s, he adopts breakthrough approaches to improve service levels while reducing prices, providing a distinct competitive advantage. Illustrates the power of breakthrough thinking in a service industry and demonstrates the importance of a coordinated, holistic approach to implementation.
Location:
United States
Industry:
Fast food
Size:
Large, USD2.4 billion revenues
Other setting(s):
1983-1991
Teaching note
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Reference no. 5-692-091
Subject category: Case Method and Specialist Management Disciplines
Authors: Leonard Schlesinger (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 1992
Length: 20 pages
View full details
Case
-
Reference no. 9-602-S03
Spanish language
Subject category: Case Method and Specialist Management Disciplines
Authors: Roger Hallowell (Harvard Business School); Leonard Schlesinger (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 20 April 1994
Length: 33 pages
Data source: Field research
Topics: Change management; Executive committees; Middle management; Service management; Implementing strategy
View full details

About

Abstract

John Martin, Taco Bell CEO, brings the company into line with its competitors through incremental change during the 1980s. In the early 1990s, he adopts breakthrough approaches to improve service levels while reducing prices, providing a distinct competitive advantage. Illustrates the power of breakthrough thinking in a service industry and demonstrates the importance of a coordinated, holistic approach to implementation.

Settings

Location:
United States
Industry:
Fast food
Size:
Large, USD2.4 billion revenues
Other setting(s):
1983-1991

Related

Teaching note
-
Reference no. 5-692-091
Subject category: Case Method and Specialist Management Disciplines
Authors: Leonard Schlesinger (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 1992
Length: 20 pages
View full details
Case
-
Reference no. 9-602-S03
Spanish language
Subject category: Case Method and Specialist Management Disciplines
Authors: Roger Hallowell (Harvard Business School); Leonard Schlesinger (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 20 April 1994
Length: 33 pages
Data source: Field research
Topics: Change management; Executive committees; Middle management; Service management; Implementing strategy
View full details