Subject category:
Production and Operations Management
Published by:
Harvard Business Publishing
Version: 23 January 1997
Length: 17 pages
Data source: Field research
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Abstract
Describes the development of a fully automated production line for manufacturing radio pagers. The company regarded the project as highly successful; it becomes clear in the case, however, that there were some shortcomings as well. Some marketing issues were not properly addressed and, despite the claims of the company that the project was completed in 18 months, development of the line continued after the official end date for over a year. The student must analyze the situation to determine what lessons should be taken from the project and how best to apply those lessons to other projects.
Location:
Industries:
Size:
Fortune 500, USD8.25 billion revenues
Other setting(s):
1986-1989
About
Abstract
Describes the development of a fully automated production line for manufacturing radio pagers. The company regarded the project as highly successful; it becomes clear in the case, however, that there were some shortcomings as well. Some marketing issues were not properly addressed and, despite the claims of the company that the project was completed in 18 months, development of the line continued after the official end date for over a year. The student must analyze the situation to determine what lessons should be taken from the project and how best to apply those lessons to other projects.
Settings
Location:
Industries:
Size:
Fortune 500, USD8.25 billion revenues
Other setting(s):
1986-1989