Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 12 November 1997
Length: 14 pages
Data source: Published sources
Share a link:
https://casecent.re/p/46727
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
The introduction of the Sensor Shaving System, one of the biggest product launches ever, forced Gillette to reevaluate its strategy in its shaving and non-shaving business. It had to decide whether to go ahead with the launch and if so, at what scale. Permits analysis of the margins and volumes the Sensor is likely to achieve, and issues of sustainability and flexibility.
About
Abstract
The introduction of the Sensor Shaving System, one of the biggest product launches ever, forced Gillette to reevaluate its strategy in its shaving and non-shaving business. It had to decide whether to go ahead with the launch and if so, at what scale. Permits analysis of the margins and volumes the Sensor is likely to achieve, and issues of sustainability and flexibility.