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Published by: Harvard Business Publishing
Published in: "Harvard Business Review", 1991

Abstract

Transforming Bell Atlantic from a bureaucratic, monopolistic company into an efficient entrepreneurial competitor meant creating a new mind- set and sense of teamwork for each employee. Raymond Smith credits his company''s successful change to behavior established through the Bell Atlantic Way -- an improvement program stressing teamwork and accountability.

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Abstract

Transforming Bell Atlantic from a bureaucratic, monopolistic company into an efficient entrepreneurial competitor meant creating a new mind- set and sense of teamwork for each employee. Raymond Smith credits his company''s successful change to behavior established through the Bell Atlantic Way -- an improvement program stressing teamwork and accountability.

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