More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Management article
-
Reference no. 91201
Authors: William Taylor (Harvard Business School)
Published by: Harvard Business Publishing
Published in: "Harvard Business Review", 1991
Length: 15 pages
Topics: Electronics; Globalization; International business; Matrix organization; Multinational corporations; Organizational structure
Share a link: https://casecent.re/p/46740
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.

Abstract

Percy Barnevik, president and CEO of ABB Asea Brown Boveri, is moving more aggressively than any CEO in Europe, perhaps in the world, to build the new model of competitive enterprise: an organization that combines global scale and world-class technology with deep roots in local markets. He offers a detailed guide to the theory and practice of building a "multidomestic" enterprise. He describes ABB''s matrix system and a new breed of global managers.
Sorry, this product has no related items.

About

Abstract

Percy Barnevik, president and CEO of ABB Asea Brown Boveri, is moving more aggressively than any CEO in Europe, perhaps in the world, to build the new model of competitive enterprise: an organization that combines global scale and world-class technology with deep roots in local markets. He offers a detailed guide to the theory and practice of building a "multidomestic" enterprise. He describes ABB''s matrix system and a new breed of global managers.

Related

Sorry, this product has no related items.