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Management article
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Reference no. 91309
Published by: Harvard Business Publishing
Published in: "Harvard Business Review", 1991

Abstract

When the author, who is cochairman, CEO, and president of AST Research, first started the company with two partners, he developed the habit of relying on the stock price to tell him how AST was performing. This worked well when the stock rose, but once it began to fall, company morale fell also. AST is now a respected player in the personal computer market, and the author has learned to keep what Wall Street says in perspective.

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Abstract

When the author, who is cochairman, CEO, and president of AST Research, first started the company with two partners, he developed the habit of relying on the stock price to tell him how AST was performing. This worked well when the stock rose, but once it began to fall, company morale fell also. AST is now a respected player in the personal computer market, and the author has learned to keep what Wall Street says in perspective.

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