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Management article
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Reference no. 91410
Published by: Harvard Business Publishing
Published in: "Harvard Business Review", 1991

Abstract

To be considered environmentalist today, a company must ask three questions: What products should we bring to market? How much disclosure of pollution information should we support? And, how can we reduce waste at its source? A big investment in environmentalism is like one in R&D; both presuppose patient capital and managerial maturity. Managers can answer these three questions only if they also insist on sustainable growth.

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Abstract

To be considered environmentalist today, a company must ask three questions: What products should we bring to market? How much disclosure of pollution information should we support? And, how can we reduce waste at its source? A big investment in environmentalism is like one in R&D; both presuppose patient capital and managerial maturity. Managers can answer these three questions only if they also insist on sustainable growth.

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