Published by:
Harvard Business Publishing
Length: 8 pages
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Abstract
To be considered environmentalist today, a company must ask three questions: What products should we bring to market? How much disclosure of pollution information should we support? And, how can we reduce waste at its source? A big investment in environmentalism is like one in R&D; both presuppose patient capital and managerial maturity. Managers can answer these three questions only if they also insist on sustainable growth.
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Abstract
To be considered environmentalist today, a company must ask three questions: What products should we bring to market? How much disclosure of pollution information should we support? And, how can we reduce waste at its source? A big investment in environmentalism is like one in R&D; both presuppose patient capital and managerial maturity. Managers can answer these three questions only if they also insist on sustainable growth.