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Case
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Reference no. 9-190-100
Subject category: Case Method and Specialist Management Disciplines
Authors: Adam Brandenburger (Harvard Business School); Vijay Krishna (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1990
Version: 3 November 1992
Length: 7 pages
Data source: Generalised experience
Topics: Competition; Game theory; Product positioning
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Abstract

Examines the choice of optimal product positioning in a differentiated goods market.
Teaching note
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Reference no. 5-191-157
Subject category: Case Method and Specialist Management Disciplines
Authors: (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1991
Version: 1 March 1991
Length: 6 pages
View full details

About

Abstract

Examines the choice of optimal product positioning in a differentiated goods market.

Related

Teaching note
-
Reference no. 5-191-157
Subject category: Case Method and Specialist Management Disciplines
Authors: (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1991
Version: 1 March 1991
Length: 6 pages
View full details