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Compact case
Case
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Reference no. 9-190-110
Subject category: Case Method and Specialist Management Disciplines
Authors: Adam Brandenburger (Harvard Business School); Vijay Krishna (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1990
Version: 2 February 1993
Length: 3 pages
Data source: Generalised experience
Topics: Competition; Game theory; Pricing strategy
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Abstract

Examines the pricing policy for a firm that is a monopoly supplier of a durable good. Lowering price over time in an attempt to increase market penetration seems desirable. But doing so may also cause some buyers to postpone their purchases. Describes these considerations in the context of a specific example that can be analyzed numerically.
Teaching note
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Reference no. 5-191-054
Subject category: Case Method and Specialist Management Disciplines
Authors: Vijay Krishna (Harvard Business School); Adam Brandenburger (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1991
Version: 28 March 1991
Revision date: 17-Jan-2024
Length: 6 pages
Data source: Generalised experience
View full details

About

Abstract

Examines the pricing policy for a firm that is a monopoly supplier of a durable good. Lowering price over time in an attempt to increase market penetration seems desirable. But doing so may also cause some buyers to postpone their purchases. Describes these considerations in the context of a specific example that can be analyzed numerically.

Related

Teaching note
-
Reference no. 5-191-054
Subject category: Case Method and Specialist Management Disciplines
Authors: Vijay Krishna (Harvard Business School); Adam Brandenburger (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1991
Version: 28 March 1991
Revision date: 17-Jan-2024
Length: 6 pages
Data source: Generalised experience
View full details