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Compact case
Case
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Reference no. 9-190-117
Subject category: Case Method and Specialist Management Disciplines
Authors: Adam Brandenburger (Harvard Business School); Vijay Krishna (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1990
Version: 3 November 1992
Length: 4 pages
Data source: Generalised experience
Topics: Game theory; Antitrust laws; Competition; Product positioning
Share a link: https://casecent.re/p/46791
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Abstract

Examines whether product proliferation can be used as a preemptive device - as alleged in the FTC's 1982 complaint against four manufacturers of ready-to-eat cereals.
Teaching note
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Reference no. 5-191-158
Subject category: Case Method and Specialist Management Disciplines
Authors: (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 1991
Length: 6 pages
View full details

About

Abstract

Examines whether product proliferation can be used as a preemptive device - as alleged in the FTC's 1982 complaint against four manufacturers of ready-to-eat cereals.

Related

Teaching note
-
Reference no. 5-191-158
Subject category: Case Method and Specialist Management Disciplines
Authors: (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 1991
Length: 6 pages
View full details