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Compact case
Case
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Reference no. 9-191-053
Published by: Harvard Business Publishing
Originally published in: 1990
Version: 28 June 1994

Abstract

A department general manager has to decide whether or not to add a lightweight compressor to the line, what price to charge, and what volume to produce. The analysis requires maximizing contribution in a situation where one factor is constrained. As such, it takes into account opportunity costs and shadow prices as well as fixed and variable costs, demand curve analysis, and sunk costs. Also invites discussion about the proper measurement, offering departmental profits and return on sales as candidates.
Location:
Industry:
Size:
USD200 million sales
Other setting(s):
1990

About

Abstract

A department general manager has to decide whether or not to add a lightweight compressor to the line, what price to charge, and what volume to produce. The analysis requires maximizing contribution in a situation where one factor is constrained. As such, it takes into account opportunity costs and shadow prices as well as fixed and variable costs, demand curve analysis, and sunk costs. Also invites discussion about the proper measurement, offering departmental profits and return on sales as candidates.

Settings

Location:
Industry:
Size:
USD200 million sales
Other setting(s):
1990

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