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Reference no. 9-191-099
Subject category: Case Method and Specialist Management Disciplines
Authors: Anirudh Dhebar (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1990
Version: 17 June 1993
Length: 7 pages
Data source: Published sources
Topics: Economic analysis; Market segmentation; Marketing strategy
Share a link: https://casecent.re/p/46819
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Abstract

Examines the economic tradeoffs affecting a firm''s decision to offer one or more versions of a product to a segmented market. Also presents some arguments for and against product variety.
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Abstract

Examines the economic tradeoffs affecting a firm''s decision to offer one or more versions of a product to a segmented market. Also presents some arguments for and against product variety.

Related

Sorry, this product has no related items.