Product details

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Case
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Reference no. 9-290-064
Authors: Thomas R Piper
Published by: Harvard Business Publishing
Originally published in: 1990
Version: 15 January 1993
Length: 7 pages
Data source: Generalised experience

Abstract

Provides an opportunity to evaluate an investment in a new product line in strategic, competitive, organizational, and economic terms. The economic analysis involves an estimation of the relevant cash flows and discounting them at an appropriate hurdle rate.
Industry:
Size:
$27 million sales
Other setting(s):
1989

About

Abstract

Provides an opportunity to evaluate an investment in a new product line in strategic, competitive, organizational, and economic terms. The economic analysis involves an estimation of the relevant cash flows and discounting them at an appropriate hurdle rate.

Settings

Industry:
Size:
$27 million sales
Other setting(s):
1989

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