Subject category:
Finance, Accounting and Control
Published by:
Harvard Business Publishing
Version: 15 January 1993
Length: 7 pages
Data source: Generalised experience
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Abstract
Provides an opportunity to evaluate an investment in a new product line in strategic, competitive, organizational, and economic terms. The economic analysis involves an estimation of the relevant cash flows and discounting them at an appropriate hurdle rate.
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Abstract
Provides an opportunity to evaluate an investment in a new product line in strategic, competitive, organizational, and economic terms. The economic analysis involves an estimation of the relevant cash flows and discounting them at an appropriate hurdle rate.