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Case

Reference no. 9-291-015

Subject category: Entrepreneurship

Authors: William A Sahlman (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 1990

Version: 30 October 1990

Length: 24 pages

Data source: Field research

Topics: Financial strategy; Entrepreneurship; Entrepreneurial finance; Decision making; Negotiation; Loans; Risk

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Abstract

Describes a set of decisions confronting Robin Wolaner, who is negotiating with representatives of Time Inc about investing in a project to launch a new magazine called Parenting. The negotiations have reached an impasse. Among the issues to be considered are the following: (1) How do you assess the opportunity that Wolaner has identified? (2) How much money does Wolaner need? From whom should the capital be raised? (3) Is the proposed deal with Time Inc reasonable? From whose perspective? What changes, if any, should be made to the deal? and (4) What should Wolaner do?

Location:

California

Industries:

Publishing; Venture capital; Newspaper publishing

Size:

Start-up

Other setting(s):

1985-1986