Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 24 May 1993
Length: 22 pages
Data source: Field research
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Abstract
Focuses on Pennzoil's motor oil business. Designed to address the business strategy issues of how a firm chooses its scope to create competitive advantage in its core business. 'Scope' can be broadly defined to include vertical scope (forward and backward integration), horizontal scope (multiple related products), and geographic scope (multiple market locations).
Location:
Industry:
Size:
USD4.5 billion assets
Other setting(s):
1989
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 7 April 1992
Length: 18 pages
Spanish language
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 24 May 1993
Length: 22 pages
Data source: Field research
About
Abstract
Focuses on Pennzoil's motor oil business. Designed to address the business strategy issues of how a firm chooses its scope to create competitive advantage in its core business. 'Scope' can be broadly defined to include vertical scope (forward and backward integration), horizontal scope (multiple related products), and geographic scope (multiple market locations).
Settings
Location:
Industry:
Size:
USD4.5 billion assets
Other setting(s):
1989
Related
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 7 April 1992
Length: 18 pages
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 24 May 1993
Length: 22 pages
Data source: Field research