Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 14 January 1994
Length: 23 pages
Data source: Published sources
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Abstract
The desktop printer industry in 1990 is characterized by significant uncertainty about new technologies and about the types of features customers may demand in the next decade. The case looks at the positions of Hewlett-Packard, Canon, Kodak, Xerox, and IBM enabling students to consider different approaches competing firms may take to manage strategic risks in a rapidly changing, high technology industry.
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 7 August 1991
Length: 11 pages
Data source: Published sources
About
Abstract
The desktop printer industry in 1990 is characterized by significant uncertainty about new technologies and about the types of features customers may demand in the next decade. The case looks at the positions of Hewlett-Packard, Canon, Kodak, Xerox, and IBM enabling students to consider different approaches competing firms may take to manage strategic risks in a rapidly changing, high technology industry.
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Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 7 August 1991
Length: 11 pages
Data source: Published sources