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Case
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Reference no. 9-390-173
Published by: Harvard Business Publishing
Originally published in: 1990
Version: 14 January 1994
Length: 23 pages
Data source: Published sources

Abstract

The desktop printer industry in 1990 is characterized by significant uncertainty about new technologies and about the types of features customers may demand in the next decade. The case looks at the positions of Hewlett-Packard, Canon, Kodak, Xerox, and IBM enabling students to consider different approaches competing firms may take to manage strategic risks in a rapidly changing, high technology industry.
Location:
Other setting(s):
1990

About

Abstract

The desktop printer industry in 1990 is characterized by significant uncertainty about new technologies and about the types of features customers may demand in the next decade. The case looks at the positions of Hewlett-Packard, Canon, Kodak, Xerox, and IBM enabling students to consider different approaches competing firms may take to manage strategic risks in a rapidly changing, high technology industry.

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Location:
Other setting(s):
1990

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