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Case
-
Reference no. 9-391-033
Subject category: Economics, Politics and Business Environment
Authors: Thomas W Malnight (International Institute for Management Development (IMD)); Michael Yoshino (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1990
Version: 24 January 1992
Length: 18 pages
Data source: Field research
Topics: International business; Organizational development; Business policy; Resource management; Implementing strategy; Change management; Economics; Growth strategy; Product adaptation; Competition
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Abstract

Examines the challenges facing the company in light of the changing economic, regulatory, and competitive environment in the European pharmaceutical industry. Examines the steps taken by the company adapting to this changing situation as part of a total globalization strategy and aggressive growth objectives in the region. Allows examination of the changing roles of country, regional, and headquarters management.
Location:
Europe
Industry:
Pharmaceuticals
Size:
USD4 billion revenues
Other setting(s):
1990
Case
-
Reference no. 9-391-032
Subject category: Economics, Politics and Business Environment
Authors: Thomas W Malnight (International Institute for Management Development (IMD)); Michael Yoshino (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1990
Version: 24 January 1992
Length: 29 pages
Data source: Field research
Topics: Business policies; Change management; Globalization; International business; Organizational culture; Organizational development; Problem solving; Strategy execution
View full details
Supplement
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Reference no. 9-317-S16
Spanish language
Subject category: Economics, Politics and Business Environment
Authors: Michael Y Yoshino (Harvard Business School); Thomas W Malnight (International Institute for Management Development (IMD))
Published by: Harvard Business Publishing
Originally published in: 1992
Version: 24 January 1992
Revision date: 10-May-2019
Length: 19 pages
Data source: Published sources
Topics: Business policy; Change management; Competition; Economics; Growth strategy; Implementing strategy; International business; Organizational development; Product adaptation; Resource management
View full details
Supplement
-
Reference no. 9-391-034
Subject category: Economics, Politics and Business Environment
Authors: Thomas W Malnight (International Institute for Management Development (IMD)); Michael Yoshino (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1990
Version: 18 March 1991
Length: 22 pages
Data source: Field research
Topics: International business; Organizational development; Business policy; Market entry; Start-ups; Decision making; Investments; Growth strategy
View full details

About

Abstract

Examines the challenges facing the company in light of the changing economic, regulatory, and competitive environment in the European pharmaceutical industry. Examines the steps taken by the company adapting to this changing situation as part of a total globalization strategy and aggressive growth objectives in the region. Allows examination of the changing roles of country, regional, and headquarters management.

Settings

Location:
Europe
Industry:
Pharmaceuticals
Size:
USD4 billion revenues
Other setting(s):
1990

Related

Case
-
Reference no. 9-391-032
Subject category: Economics, Politics and Business Environment
Authors: Thomas W Malnight (International Institute for Management Development (IMD)); Michael Yoshino (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1990
Version: 24 January 1992
Length: 29 pages
Data source: Field research
Topics: Business policies; Change management; Globalization; International business; Organizational culture; Organizational development; Problem solving; Strategy execution
View full details
Supplement
-
Reference no. 9-317-S16
Spanish language
Subject category: Economics, Politics and Business Environment
Authors: Michael Y Yoshino (Harvard Business School); Thomas W Malnight (International Institute for Management Development (IMD))
Published by: Harvard Business Publishing
Originally published in: 1992
Version: 24 January 1992
Revision date: 10-May-2019
Length: 19 pages
Data source: Published sources
Topics: Business policy; Change management; Competition; Economics; Growth strategy; Implementing strategy; International business; Organizational development; Product adaptation; Resource management
View full details
Supplement
-
Reference no. 9-391-034
Subject category: Economics, Politics and Business Environment
Authors: Thomas W Malnight (International Institute for Management Development (IMD)); Michael Yoshino (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1990
Version: 18 March 1991
Length: 22 pages
Data source: Field research
Topics: International business; Organizational development; Business policy; Market entry; Start-ups; Decision making; Investments; Growth strategy
View full details