Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 12 February 1991
Revision date: 9-Apr-2018
Length: 23 pages
Data source: Field research
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Abstract
Examines the company''s global strategy and potential acquisition of Philips'' major domestic appliance operations in Europe in light of increasing trends toward globilization in the major appliance industry. Allows discussions weighing the advantages and risks of entering a major market through a joint venture with an established competitor.
Location:
Industry:
Size:
Fortune 500, USD4 billion revenues
Other setting(s):
1988
About
Abstract
Examines the company''s global strategy and potential acquisition of Philips'' major domestic appliance operations in Europe in light of increasing trends toward globilization in the major appliance industry. Allows discussions weighing the advantages and risks of entering a major market through a joint venture with an established competitor.
Settings
Location:
Industry:
Size:
Fortune 500, USD4 billion revenues
Other setting(s):
1988