Subject category:
Ethics and Social Responsibility
Published by:
Harvard Business Publishing
Version: 1 April 1991
Length: 12 pages
Data source: Published sources
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https://casecent.re/p/46868
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Abstract
Describes the factors faced by Roussel UCLAF, a French drug company, in deciding whether and how to market a controversial new drug, RU 486, which is often called ''the French abortion pill''. Roussel''s decision involved its relations with the French government, its parent company, the German chemicals giant Hoechst, supporters and opponents of abortion rights in France and the United States, and the research community. The objective is to show students the complex web of responsibilities managers face and the practical issues that arise from conflicts among those obligations.
Location:
Industry:
Size:
Large, USD2 billion revenues
Other setting(s):
1988
About
Abstract
Describes the factors faced by Roussel UCLAF, a French drug company, in deciding whether and how to market a controversial new drug, RU 486, which is often called ''the French abortion pill''. Roussel''s decision involved its relations with the French government, its parent company, the German chemicals giant Hoechst, supporters and opponents of abortion rights in France and the United States, and the research community. The objective is to show students the complex web of responsibilities managers face and the practical issues that arise from conflicts among those obligations.
Settings
Location:
Industry:
Size:
Large, USD2 billion revenues
Other setting(s):
1988