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Case
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Reference no. 9-391-050
Published by: Harvard Business Publishing
Originally published in: 1990
Version: 1 April 1991
Length: 12 pages
Data source: Published sources

Abstract

Describes the factors faced by Roussel UCLAF, a French drug company, in deciding whether and how to market a controversial new drug, RU 486, which is often called ''the French abortion pill''. Roussel''s decision involved its relations with the French government, its parent company, the German chemicals giant Hoechst, supporters and opponents of abortion rights in France and the United States, and the research community. The objective is to show students the complex web of responsibilities managers face and the practical issues that arise from conflicts among those obligations.
Industry:
Size:
Large, USD2 billion revenues
Other setting(s):
1988

About

Abstract

Describes the factors faced by Roussel UCLAF, a French drug company, in deciding whether and how to market a controversial new drug, RU 486, which is often called ''the French abortion pill''. Roussel''s decision involved its relations with the French government, its parent company, the German chemicals giant Hoechst, supporters and opponents of abortion rights in France and the United States, and the research community. The objective is to show students the complex web of responsibilities managers face and the practical issues that arise from conflicts among those obligations.

Settings

Industry:
Size:
Large, USD2 billion revenues
Other setting(s):
1988

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