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Case
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Reference no. 9-391-062
Subject category: Strategy and General Management
Authors: V Lam (Harvard Business School); Thomas W Malnight (International Institute for Management Development (IMD)); Michael Yoshino (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1990
Version: June 1991
Length: 25 pages
Data source: Field research
Topics: China; Developing countries; International business; Joint ventures; Negotiations; Strategy formulation; Strategy implementation
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Abstract

Examines Otis''s market entry strategy in China through a joint venture with Tianjin Elevator Works. The teaching objective is a basic evaluation of a joint venture in a developing country. May be used with Otis Elevator Co: China Joint Venture (B1), (B2), and (D).
Location:
China
Industry:
Elevators
Size:
Large, USD2 billion revenues
Other setting(s):
1984
Supplement
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Reference no. 9-395-061
Subject category: Strategy and General Management
Authors: Michael Yoshino (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1994
Version: 23 September 1994
Length: 6 pages
Data source: Field research
Topics: Negotiation; Developing countries; International business; Joint ventures; Strategy formulation; Implementing strategy; Expansion; Growth strategy; Globalization
View full details
Compact case
Supplement
-
Reference no. 9-395-063
Subject category: Strategy and General Management
Authors: Michael Yoshino (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1994
Version: 23 September 1994
Length: 2 pages
Data source: Field research
Topics: Developing countries; International business; Joint ventures; Negotiations; Strategy formulation; Strategy implementation
View full details

About

Abstract

Examines Otis''s market entry strategy in China through a joint venture with Tianjin Elevator Works. The teaching objective is a basic evaluation of a joint venture in a developing country. May be used with Otis Elevator Co: China Joint Venture (B1), (B2), and (D).

Settings

Location:
China
Industry:
Elevators
Size:
Large, USD2 billion revenues
Other setting(s):
1984

Related

Supplement
-
Reference no. 9-395-061
Subject category: Strategy and General Management
Authors: Michael Yoshino (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1994
Version: 23 September 1994
Length: 6 pages
Data source: Field research
Topics: Negotiation; Developing countries; International business; Joint ventures; Strategy formulation; Implementing strategy; Expansion; Growth strategy; Globalization
View full details
Compact case
Supplement
-
Reference no. 9-395-063
Subject category: Strategy and General Management
Authors: Michael Yoshino (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1994
Version: 23 September 1994
Length: 2 pages
Data source: Field research
Topics: Developing countries; International business; Joint ventures; Negotiations; Strategy formulation; Strategy implementation
View full details