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Case
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Reference no. 9-391-072
Subject category: Entrepreneurship
Authors: Amar Bhide (Harvard Business School); Myra M Hart (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1990
Version: 27 August 1991
Length: 21 pages
Data source: Field research
Topics: Distribution; Entrepreneurial finance; Entrepreneurship; Growth strategy; Small business; Supermarkets
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Abstract

Addresses the interrelated challenges of marketing and finance faced by a small, struggling packaged foods company.
Location:
New England
Industry:
Food retailing
Size:
Small, employees 10
Other setting(s):
1989
Teaching note
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Reference no. 5-392-119
Subject category: Entrepreneurship
Authors: Amar Bhide (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1992
Version: 15 April 1996
Length: 25 pages
View full details

About

Abstract

Addresses the interrelated challenges of marketing and finance faced by a small, struggling packaged foods company.

Settings

Location:
New England
Industry:
Food retailing
Size:
Small, employees 10
Other setting(s):
1989

Related

Teaching note
-
Reference no. 5-392-119
Subject category: Entrepreneurship
Authors: Amar Bhide (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1992
Version: 15 April 1996
Length: 25 pages
View full details