McDonald's and the Environment (A)

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Case

Reference no. 9-391-108

Subject category: Marketing

Authors: S Livesey (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 1990

Version: 30 June 1993

Length: 33 pages

Data source: Published sources

Topics: Environmental protection; Management communication; Non-profit organizations; Packaging; Plastics; Public relations; Social enterprise

Share a link: https://casecent.re/p/46879

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Abstract

McDonald''s decides to withdraw its polystyrene plastic packaging for sandwiches and hamburgers after years of defending itself against environmental critics. The decision occurs in the midst of a six-month Joint Task Force study, with the non-profit Environmental Defense Fund (EDF), of McDonald''s waste-management practices. The company has to decide how to position its about-face announcement and its relationship with EDF.

Location:

Oakbrook, IL

Industry:

Fast food

Size:

Large, employees 500,000

Other setting(s):

1990