Product details

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Published by: Harvard Business Publishing
Originally published in: 1990
Version: 19 October 1990
Length: 19 pages
Data source: Field research

Abstract

Describes three middle managers acting in the role of change agents. Highlights their personal roles and their 'moods' at two points in the course of introducing major cultural change. While their comments are only six months apart, they have reached a more pessimistic and sobering phase of the change process. It allows students to see how dynamic a change effort is, how the degree of optimism can shift, and what the major concerns are for change agents - in both the middle of the organization and in the middle of change.
Location:
Other setting(s):
1986-1989

About

Abstract

Describes three middle managers acting in the role of change agents. Highlights their personal roles and their 'moods' at two points in the course of introducing major cultural change. While their comments are only six months apart, they have reached a more pessimistic and sobering phase of the change process. It allows students to see how dynamic a change effort is, how the degree of optimism can shift, and what the major concerns are for change agents - in both the middle of the organization and in the middle of change.

Settings

Location:
Other setting(s):
1986-1989

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