Subject category:
Human Resource Management / Organisational Behaviour
Published by:
Harvard Business Publishing
Version: 27 September 1991
Length: 20 pages
Data source: Field research
Share a link:
https://casecent.re/p/46905
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
Lays out the business challenges facing First Chicago Corporation in 1986: the banking industry has been deregulated, many corporations are bypassing banks in their search for capital, and foreign competition has increased. Their traditional market - corporate banking - has eroded. The strategy they choose is to strengthen their corporate banking business by adding investment banking to its portfolio of products, and distinguishing itself as a ''relationship'' bank. They also want to move into the middle and retail markets in order to build a ''superregional'' bank.
Spanish language
Subject category:
Human Resource Management / Organisational Behaviour
Published by:
Harvard Business Publishing
Version: 27 September 1991
Length: 25 pages
Data source: Field research
About
Abstract
Lays out the business challenges facing First Chicago Corporation in 1986: the banking industry has been deregulated, many corporations are bypassing banks in their search for capital, and foreign competition has increased. Their traditional market - corporate banking - has eroded. The strategy they choose is to strengthen their corporate banking business by adding investment banking to its portfolio of products, and distinguishing itself as a ''relationship'' bank. They also want to move into the middle and retail markets in order to build a ''superregional'' bank.
Related
Subject category:
Human Resource Management / Organisational Behaviour
Published by:
Harvard Business Publishing
Version: 27 September 1991
Length: 25 pages
Data source: Field research